The M.A.D. Festival is an annual free event that celebrates creativity and diversity in downtown Montreal. Over the course of several days, the festival offers a wide range of artistic and cultural activities, including live music, dance, visual arts, fashion, and much more. With over 550,000 festival-goers each year, the M.A.D. Festival serves as a showcase for emerging artists, local designers, and international icons who come to share their passion with the audience.